In Mexico City, Mexico, It was the eve of Lupita Rivera’s 84th birthday, however, she had chosen to go back in time and celebrate her 15th birthday. Rivera was dressed in a bronze-coloured ball gown, sparkly nail polish and baby pink lipstick as she attended her "Quinceañera de Oro". Usually, a quinceanera is celebrated on a girl's 15th birthday, to mark her entry into becoming a woman. But the organizers behind the annual “Quinceañera de Oro” event want to offer the chance of a quinceañera to the elderly, blue-collar women who never had the opportunity to have a party like this when they were younger.

The people who created this event/community were, husband-wife team Osbaldo Jimenez and Kathie Maximo. The concept was born in 2016, when Jimenez decided to throw his elderly mother a quinceañera after she expressed regret for never partaking in one as a teenager. It was a spark of inspiration for the couple, who work at the organization “Un Sueño Complido”, which assists older people from the working-class neighborhood of Iztapalapa on the edge of Mexico City. They are trying to help more women live out their childhood dreams.

Since then, they have held six yearly events, allowing more than 150 women ages 65 and up, to twirl across the dance floor, bouquets in hand, to a traditional quinceañera waltz. Many hail from rural households or large families that were unable to shoulder the costs associated with the coming-of-age tradition.The costs for a single event can add up, from renting out an event space to catering and limousine rides. Then there are the quintessential cupcake-style dresses the teenage girls wear. The cheapest are priced at around $175, close to the average monthly salary in Mexico City. They are trying to help a lot of women live their childhood dream since they were not able to, due to financial reasons.